Mar
I'm thinking of something like Manchester Evening News (UK) but any info would help!
Answer:
Advertising rates are based on a newspaper's circulation or readership. The more readers a newspaper has, the more it can charge its advertisers.
Your advertising budget is going to depend a few things:
The size of your ad
How often it runs
Which day(s) it runs
Obviously it costs more money to run a larger ad than a smaller ad. But, you may be better off running either smaller ads on successive pages in a newspaper than running one large full-page ad. You may also be better off running a smaller ad for several days than a single full page ad a single time. REPETITION is the key to success. Most newspapers will also offer you a discount if you run an ad on successive days, so ask for one.
Also, many newspaper have a larger circulation on Sunday than they do on other days of the week. In the United States Wednesdays and Thursday are also big newspaper days, because it's when all the food advertising comes out.
As a final note, your newspaper may also offer Zoned Editions in which you can advertise. Zoned Editions allow you to target specific neighborhoods within a large metropolitan area. This may also save you money and allow you to stretch your ad budget.
For actual rates, contact the Display Advertising department of the newspaper you are interested in.
Answer:
They all have rate cards (want anyone pays), but there are all sorts of discounts for repeat inserts etc etc. If its a one-off advert you may be better speaking to an agency (maybe youre using one for your ad?) who may get a discount rather than approaching direct.
Answer:
Advertising rates depends on the rates of the population of the Reader;
For example, Daily Mail has probably 9 million readers across UK, and one single front page of advert would cost approximately about 2 000,00 ?
I do not have any accurate calculations, but ask 118118 though, they might help you…
(I don't want to LIE TO YOU)
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