Jul
any good press release examples for a recruitment bureau? Thanks 
Answer:
A press release is an announcement written in a news style.
Look for and learn the Associated press' “Five Ws” News style of: Who, What, Where, When and Why.
Then use your creativity to write your press release using that style.
If you’re really good you can get all five Ws into the first sentence e.g. “John Smith, (who) President of Miami's (where) Action Bureau (what) announced today (when) the opening of their new branch (what) on Biscayne Boulevard” (where).
This is news. It might not be earth shattering news, certainly not front page news, but if you are the business editor and it is a slow news day, this release will get ink.
Your second sentence should be a direct quote from the “who” person in the first sentence. “Mr Smith said, “Our agency opened the branch on Biscayne Blvd because it is a main thoroughfare in the city”.
In the AP news style, stories are written like a pyramid. The tight essentials are at the top of the story. As the story progresses, more and more, not so important deails, that broaden the story are shown.
News is what is NEW. So twist your press release so that what you’re ANNOUNCING is really something new.
Using the technique I just gave you, I’ve had countless stories in national as well as local print and broadcast media. It is the classic example of the style that a good press release should have.
Answer:
I get a ton of these things each week and I don't read them. I consider them asking for free advertising. Space in our magazine is tight already. There isn't room to add unless it's paid for.
With margins the way they’re unless you want to pay we just can't afford unpaid space.
I get two that I look at which is for the Mayor's of Dallas and Houston and the rest are discarded. Either the paper ones, or email ones.
I wrote this because I thought you should know what happens to most of these before you spent time on them.
I’ve a strong feeling my other counterparts in my position do the same.
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