Sep
Which of the following companies is LEAST prone to view existing product substitutes as a barrier to entry?
a. an artist who makes stained glass windows
b. a restaurant featuring Thai food
c. a women's retail clothing store
d. a doll specialty store
e. a cell-phone service provider
AND
In 1982, Paul Newman began manufacturing Newman's Own brand of salsa, popcorn, and salad dressing. Since then Paul Newman has donated all of his profits (after taxes) from the sales of these items to a variety of different charities. A customer buying one of the Newman's Own products knows he or she is contributing to a worthwhile charity as well as enjoying a quality product. Newman's Own engages in:
a. philanthropic marketing.
b. goodwill marketing.
c. public relations marketing.
d. transactional marketing.
e. cause marketing.
THANKS!
Answer:
Hi there,
The answer for question 1 would be e. a cell-phone service provider where products and services are subject to constantly changes.
Regarding the question number 2 I'm not sure if is a or b. google might awnser your question.