26
Sep

I'm marketing a Home Inspection Software called EZ Home Inspection Software. Key features are: affordable, easy to use, and very customizable. Which tagline is better? Can you come up with a good tagline?

(1) Save Money. Save Time. Make is EZ.

(2) Proffesional Reports– the EZ way.


Answer:
My view is the first one as it addresses 2 of the 3 benefits that ALL consumers seek when they purchase anything.Be sure to change the “Make is EZ” to “Make it Easy”

1. Save me time

2. Save or make me money

3. Simplify my life, reduce my complexities, help me sleep better at night, make me FEEL GOOD.

All humans buy for one of these three reasons!

http://stevepatterson.com


Answer:
1) Save Money. Save Time. Make it EZ.

This entry was posted on Friday, September 26th, 2008 at 2:08 pm and is filed under Advertising & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or TrackBack URI from your own site.

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