24
Feb

No, it's not illegal, but it's not terribly helpful for your website either.

If you're doing pay-per-click advertising, especially with Google Adwords, you can drive up an unnecessarily tremendous cost of wasted clicks.

If you're doing search engine optimization, you will get untargeted traffic to your site, and you’ll have a hard time getting people to purchase from your site because it's not what they were looking for.

What some people do, but they don't pay close attention, is buy clicks from sites who have no problem submitting to directories of untargeted traffic. These “traffic sellers” use software that cheats the search engine algorithms and drive up unnecessarily high clicks.

People who have websites with Adsense ads (the reverse of Adwords) often fall for this method because they think that by flooding this kind of traffic to their site, they'll get tons of clicks on their ads, hence more ad revenue.

Google strictly prohibits this and considers it click fraud. Their algorithms are very sensitive to unnatural clicks. I've lost Adsense earnnings because of this method in the past. Do it twice, and count on being banned from Adsense.

Why is Google strict about this? Look at it from their point of view.

People recognize that Google is the largest search engine in the world. They’re willing to spend their money using Google's advertising service. Google is willing to share some of that ad revenue with your website for allowing their ads to be on your website.

If you find a way to cheat the system, and the advertisers find out people have been clicking on their ads with no intention of buying anything thereby wasting their money, they’ll blame or sue Google for sheer carelessness.

If Google gets no money, you get no money. They'll cut you off to save their system. It's also unfair to people trying to market legitimately.

Even if you aren't using any of Google's products or services, you're still in some way or another dependent on Google for gaining traffic. You Tube is owned by Google. Blogger is owned by Google. Everything on the internet is influenced in some way shape or form by Google. Smaller search engines are dependent on their indexing with Google.

It's best to stick to the rules.


Answer:
It might bring you lots of traffic in the beginning however most people once they click through will leave.

Also, search engines have algorothms that review your site to decide where you rank when you come up when users search.

If you try to buy keywords that aren't relevant, most of your ads will be reviewed by someone and they can and will “decline” running your ad.

My advice to you is don't be tricky. Choose keywords that are relevant to your site.


Answer:
If your intentions are to cause an ill effect, it is. If you show in a way that can be advantageous or helpful to the reader,I see no harm!

I offer an example: CHECK…….http://www.me2everyone.com/
This has nothing to do with your question.


Answer:
If you’re speaking about the “keywords” meta tag, that won't help you since search engines know that people do this therefore they don't take this metatag into account.

Answer:
Keywords that don't relate to you main site theme will rarely bring you in any decent traffic.

This entry was posted on Tuesday, February 24th, 2009 at 9:54 pm and is filed under Advertising & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or TrackBack URI from your own site.

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